FHG Advances to Final Round of Jamaica's Nation(al) Brand Project

Findlay House Global (FHG) has advanced to the final round of the Government of Jamaica’s Nation(al) Brand Project!

FHG is the smallest and youngest finalist for this project.

We are proud to be the ONLY Jamaican-led team, and our project team showcases some of the best and brightest persons Jamaica has to offer!

The Nation branding project is designed to impact Jamaica’s economic development, as it has the potential to raise Jamaica’s global investment profile.

However, meaningful change that truly benefits the people of Jamaica must mean that Jamaica’s economic progress is not divided from its social progress.

Our desire is to implement the project in a way that strengthens Jamaica’ social development by giving Jamaicans, especially local citizens, a greater voice and role in improving the lived experience of the citizenry (which must be the first priority), and Jamaica’s international reputation.

One way FHG expects to do that is through ensuring that the voices of ‘ordinary’ Jamaicans (“the people,” especially those in rural areas who have been traditionally excluded) are centred and amplified in the Nation(al) brand creation process.

PRAYING WHILE WE WAIT

Cara-Marie Findlay (FHG’s Founder) created several Prayer Points and has issued an international call to 8 Days of Prayer for Jamaica, beginning Tuesday, February 7th - February 14th, 2023.

“We’re praying for the nation, not praying that we win a project. It is the purpose of the LORD that will stand (Proverbs 19:21).
Who knows whether Findlay House Global has come into this opportunity
for such a time as this (Esther 4:16)?
Even though praying and taking the name of JESUS into government and business spaces like this is not customary, it is how FHG operates, and prayer is our heartbeat! It also wasn’t customary for the king to hold an audience with someone he didn’t call for either, the custom of the day was actually death. Still, Esther said, “If I perish, I perish” (Esther 4:16).
If FHG is not selected, we are not selected.
The call to prayer remains the same.
It’s my honor, my privilege, and my responsibility to pray for my home country of Jamaica.
I’m learning that since its the LORD that has brought me, and FHG, this far—in all aspects,
prayer is indispensable,
and it will continue to be a vital part before, during, and after serving any country or community.”

— Cara-Marie Findlay

THE GOVERNMENT’S EVALUATION PROCESS

The evaluation process has been extensive.

First FHG passed an initial evaluation issued in July of 2022 by the Planning Institute of Jamaica (PIOJ).

Then, FHG was selected as one of only six firms invited by PIOJ in September 2022 to submit a full proposal.

Findlay House Global submitted its proposal for the World Bank-funded assignment, Development of a Nation Brand Strategy and Brand Identity in Jamaica, in November 2022.

On January 30th, 2023 FHG received notification that it had advanced to the final round of evaluation for the project.

A decision and announcement is expected later this month (February 2023) with a slated assignment start date of April 2023.

In the event that FHG is not selected, our prayer for this project will be that the people of Jamaica have the opportunity to control the development of the brand strategy and identity—from start to finish—since the nation brand will directly affect the country’s socio-economic development.

WHAT EXACTLY IS A NATION BRAND

The objective of the pending project is to develop an overall Nation(al) Brand Strategy for Jamaica, that targets a global audience in a way that is inspirational to Jamaican nationals and drives global awareness and commerce for Jamaica.

A Nation(al) Brand is how a country positions and promotes itself as a place in order to build a good reputation. The optimal global reputation includes being recognized as having high quality goods and services and top talent; as well as being an esteemed place for people to do business, invest in, visit, and live.

The process of Nation branding can be summed up as aiming to build, manage, and measure a country’s reputation.

MORE ABOUT FINDLAY HOUSE GLOBAL

Powered by a vision of impacted and underserved people leading the discussion on development, FHG collaborates with community members to assist them in providing community solutions. We are a Jamaican woman-owned, small business that provides Development and Communications consulting to governments, international non-governmental organizations (iNGOs) and non-profits, and the private sector. Using our people-centered, Re-Power Development® approach, FHG mobilizes people in targeted communities and countries towards ownership of development processes, thereby increasing the effectiveness and sustainability of development projects, programmes, and services. 

FHG’s founder, Principal Consultant, and Nation Brand Project Team Leader—Cara-Marie Findlay—is Jamaican-born with deep roots in Linstead, St. Catherine, Jamaica.

Cara-Marie's Master's Thesis in Communication for Development, entitled, "Towards Decolonisation: Afro-Caribbean Philosophy and Development in Jamaica", explored the current (2022) perceptions of Jamaicans, both at home and abroad, in regard's to Jamaica's socio-economic development process based on Vision 2030 Jamaica; and its intersection with Afro-Caribbean values.

FHG Shortlisted for Jamaica's Nation(al) Brand Project

After submitting an expression of interest, and passing the initial evaluation, Findlay House Global (FHG) has been shortlisted and invited by the Planning Institute of Jamaica (PIOJ) to submit a proposal for the World Bank-funded assignment Development of a Nation Brand Strategy and Brand Identity in Jamaica.

The objective is to develop an overall Nation(al) Brand Strategy for Jamaica, that targets a global audience in a way that is inspirational to Jamaican nationals and drives global awareness and commerce for Jamaica.

FHG is one of six firms that have been invited by PIOJ to submit a proposal.

Proposals are due at the end of October 2022. The tentative PIOJ schedule includes an expected decision announcement in January 2023 and an assignment start date of April 2023.

WHAT IS A NATION BRAND

A Nation(al) Brand is how a country positions and promotes itself as a place in order to build a good reputation. The optimal global reputation includes being recognized as having high quality goods and services and top talent; as well as being an esteemed place for people to do business, invest in, visit, and live.

The process of Nation branding can be summed up as aiming to build, manage, and measure a country’s reputation. A strong nation brand contributes significantly to a country’s socio-economic development.

ABOUT FINDLAY HOUSE GLOBAL

Powered by a vision of impacted and underserved people leading the discussion on development, FHG collaborates with community members to assist them in providing community solutions. We are a Jamaican woman-owned, small business that provides Development and Communications consulting to governments, international non-governmental organizations (iNGOs) and non-profits, and the private sector. Using our people-centered, Re-Power Development® approach, FHG mobilizes people in targeted communities and countries towards ownership of development processes, thereby increasing the effectiveness and sustainability of development projects, programmes, and services. 

FHG’s founder, Principal Consultant, and Nation Brand Project Team Leader—Cara-Marie Findlay—is Jamaican-born with deep roots in Linstead, St. Catherine, Jamaica.

Cara-Marie's Master's Thesis in Communication for Development, entitled, "Towards Decolonisation: Afro-Caribbean Philosophy and Development in Jamaica", explored the current (2022) perceptions of Jamaicans, both at home and abroad, in regard's to Jamaica's socio-economic development process based on Vision 2030 Jamaica; and its intersection with Afro-Caribbean values.

We want a project team that showcases Jamaica’s best and brightest! Our goal is to create an authentic Nation(al) brand that is truly designed by and for Jamaicans. This means recruiting Jamaicans to fill the key paid positions, and ensuring that the voices of ‘ordinary’ Jamaicans (“the people,” especially those in rural areas who have been traditionally excluded) are centred and amplified in this Nation(al) brand creation process.

Since the nation brand will directly affect the country’s socio-economic development, it should be the people of Jamaica who control the development of the brand strategy and identity—from start to finish.

[CLOSED] FHG is Recruiting Community (Parish) Champions for Jamaica's 2023 Nation Brand Project

IMAGINE - Jamaica’s Global Nation(al) Brand By and For Jamaicans!

Findlay House Global is recruiting for Community (Parish) Champions for a World Bank-funded project assignment Development of a Nation Brand Strategy and Brand Identity in Jamaica. The objective is to develop an overall Nation(al) Brand Strategy for Jamaica, that targets a global audience in a way that is inspirational to Jamaican nationals and drives global awareness and commerce for Jamaica.

Findlay House Global is one of six companies that has been shortlisted for this assignment (“Likkle but wi tallawa”). 

This will be a paid position BUT is contingent upon FHG winning the final contract award. 

ROLE SUMMARY

Deadline for applications, cover letters and resumes: 10 October 2022 

Location: Jamaica 

Estimated Assignment Start Date: April 2023

Assignment Type: (temporary, part-time, estimated at 3-5 months)

Level: Experienced (Mid-Level)

Community (Parish) Champions are key Findlay House Global Nation Brand project team members.

​​Community Champions support the implementation of Findlay House Global’s Re-Power Development® approach to community engagement and participation by helping to establish rapport with Jamaicans locally and/or in the diaspora.

A Community Champion works to identify the needs and necessary resources to move engagement forward so that Jamaicans both at home and abroad can contribute their voice to the creation of Jamaica’s national brand strategy.

Our goal as a project team, led by our Jamaican, Founder and Principal Consultant) is to create a Nation(al) brand that is truly designed by and for Jamaicans (“Jamaica for Jamaicans”)!

Community Champions play an important role by helping us to ensure that voices of ‘ordinary’ Jamaicans (“the people,” especially those in rural areas who have been traditionally excluded) are centred and amplified in this Nation(al) brand creation process!

Community Champion(s) will:

• Leverage their existing personal network of Jamaican citizens and Jamaicans within the diaspora (to include schools, churches, businesses

• Ensure that engagement and participation activities are aligned with FHG’s commitment to ethics and excellence

• Organise and facilitate focus groups

• Conduct intercept and one-on-one interviews

• Engage in relationship building and communication

• Upload and enter data

• Complete reports on engagement activities

YOUR EXPERIENCE (QUALIFICATIONS)

• Large network that includes Jamaican nationals and/or Jamaicans living abroad (to include neighbors, school contacts, church contacts, business contacts, etc.)

• Deep connections in/to one or more of Jamaica’s 14 parishes

• 2+ years or more demonstrable experience in coordinating and facilitating meetings, trainings, workshops, etc.

• Experience in interviewing people

• Reliable transportation

• Excellent communications and presentation skills

• Data entry skills

All candidates should demonstrate a willingness to learn and be coached, and have leadership and relationship management experience.

This is a part-time position, contingent upon contract award.

Interested applicants should submit a one-page cover letter and resume by 10 October 2022, using the form below.

Apply For This Position

WHAT IS A NATION(AL) BRAND

A Nation(al) Brand is how a country positions and promotes itself as a place in order to build a good reputation. The optimal global reputation includes being recognized as having high quality goods and services and top talent; as well as being an esteemed place for people to do business, invest in, visit, and live.

The process of Nation branding can be summed up as aiming to build, manage, and measure a country’s reputation. A strong nation brand contributes significantly to a country’s development.

ABOUT FINDLAY HOUSE GLOBAL

Findlay House Global (FHG) is a Jamaican woman-owned, small business that provides Development and Communications consulting to governments, international non-governmental organizations (iNGOs) and non-profits, and the private sector.

Powered by our vision of impacted and underserved people leading the discussion on development, FHG collaborates with community members to assist them in providing community solutions. Using our people-centered, Re-Power Development® approach, we mobilize people in targeted communities and countries towards ownership of development processes, thereby increasing the effectiveness and sustainability of development projects, programmes, and services. 

FHG is unapologetically committed to the decolonisation of the field of Development, and actively works towards increasing representation wherever and whenever possible. We see participatory development activities as fundamental and non-negotiable. We are people of integrity and hold ourselves to the highest ethical standards. This culture of holding ourselves accountable extends to the communities and countries in which we live and work. We are committed to the prevention of sexual exploitation, abuse, and harassment and all other ethical breaches.

All applicants to posted positions are subject to stringent vetting and background checks.