Case Study: Calhoun County South Carolina

The Client

In Calhoun County South Carolina, the county library is a positive agent of change for the community. The library enhances the quality of life of residents by engaging, educating, equipping, and empowering its diverse community. The library further seeks to meet the needs of the community with services that fall outside its traditional scope in support of community development.

The Challenge

• A needs assessment revealed that both residents and local business owners agreed there was a need for more people to be aware and connected to local happenings

• The small rural county is diverse but could often be divided along the lines of age and ethnicity

• The Calhoun Connects idea needed to move beyond a great idea to experienced reality

• Brand Development -

Reflect the desired simplicity of the initiative with a logo that is to the point, and create a messaging framework

• Strategic Plan -

Created a plan of action and process for creating initial awareness of the initiative; obtaining the information needed for the business directory and calendar; keeping people connected, giving them a reason to return

• Website Development Consultation -

Determined information needs and link architecture based on needs analysis; created digital content

strategy

• A clear and concise Brand messaging framework that ensured consistency in messaging

• A simple logo that reflected the simplicity of the community initiative

• Keep It In Calhoun County - a buy local campaign that promoted shopping locally

• Created social media toolkits to enhance accessibility for residents

• An easy to navigate website that could be accessed by all ages groups and disseminates key information and promotes community involvement - second only to the official government website