Case Study: Calhoun County South Carolina

The Client

In Calhoun County South Carolina, the county library is a positive agent of change for the community. The library enhances the quality of life of residents by engaging, educating, equipping, and empowering its diverse community. The library further seeks to meet the needs of the community with services that fall outside its traditional scope in support of community development.

The Challenge

• A needs assessment revealed that both residents and local business owners agreed there was a need for more people to be aware and connected to local happenings

• The small rural county is diverse but could often be divided along the lines of age and ethnicity

• The Calhoun Connects idea needed to move beyond a great idea to experienced reality

• Brand Development -

Reflect the desired simplicity of the initiative with a logo that is to the point, and create a messaging framework

• Strategic Plan -

Created a plan of action and process for creating initial awareness of the initiative; obtaining the information needed for the business directory and calendar; keeping people connected, giving them a reason to return

• Website Development Consultation -

Determined information needs and link architecture based on needs analysis; created digital content

strategy

• A clear and concise Brand messaging framework that ensured consistency in messaging

• A simple logo that reflected the simplicity of the community initiative

• Keep It In Calhoun County - a buy local campaign that promoted shopping locally

• Created social media toolkits to enhance accessibility for residents

• An easy to navigate website that could be accessed by all ages groups and disseminates key information and promotes community involvement - second only to the official government website

Case Study: Maternal and Child Health Section of the Georgia Department of Public Health

The Client

The Georgia Department of Public Health is composed of several sections, including a section dedicated to women and children under their health promotion division. The Maternal and Child Health (MCH) Section includes family planning, newborn screening and intervention, and medical services for women and youth; and provides information to families, medical providers, and researchers.

The Challenge

• Position the Maternal and Child Health Section to be a recognizable stand alone brand.

• Optimize engagement with target audiences by ensuring the right information is easily accessible to the right target audience.

• Get all 18 health districts online and trained to use digitized workflows to increase efficiency

• Brand Development -

Ensure cohesiveness of MCH Brand identity apart from general DPH

• Strategic Communications -

Create internal processes including an intranet, and train people on updated digitized workflow

Edit publications and other marketing collateral

• Web Development-

Update website, including copy and create portals geared to each audience.

Shared relevant messaging on related national health observances

• A user-centered MCH home page with separate portals that would explicitly communicate with each of the Section's major target audiences—families, providers, and researchers—in language they were familiar with.

• An intranet for communication between the main office and 18 health districts.

• Written tutorials on digitized workflows.

• Training of 10 individuals on intranet and digital workflow who went out and trained individuals at 18 district offices.

• Increased engagement on Twitter in response to health observance messaging.